Tag Archives: business

Social Media Engagement And Conversation Through The Eyes Of A Homeless Guy

How can I possibly have any impact or voice when my pocketbook margin is so thin? I wish my resources equaled _________ dollars so I can start a movement that matters. Why aren’t my videos and posts going viral so I can make mega bucks off of advertising? If Google got there start in a garage, why does it feel as if I’m never going to get away from the oil puddles and have a ‘real’ company?

Are questions like these beating up on your self confidence? Have you grown jealous of social media buzz centered around people who have made it big through viral content, who have the advantage of constantly being in the public eye, or have cashed in on a previous venture allowing them to “coast.”

To help with wrestling with this painful issue, a short film entitled Change for a Dollar (watch below), depicts a homeless man who turns heads by taking his donated change to impact others. He “provides” for them in unsuspecting and well thought out ways (planting a coin before a help wanted sign, hands exact change to a young woman so she can make that one call home, etc.).

Here are four insights from the point of view of the homeless man depicted in the film:

1. He was observant and from the way the film plays out, he appeared to be well-connected with most of the persons he assisted.

2. He began his day like any other, however, at a certain point he put his available strength and resources into selfless action by meeting the needs of others at crucial junctions in their lives.

3. Limited resources do not and should not stifle creativity, but rather empower it. He could have helped each person by simply handing them money. He did not, but operated from a thought-out plan to provide for a need and awaken a sense of mystery in each recipient.

4. He returned to the spot he began, not expecting a major change to his situation but content to serve others from what was entrusted to him.

In today’s economy, more and more people can relate to feeling “impoverished” compared to what was enjoyed yesterday. But, this does not have to bring paralysis. In fact, new ideas are best birthed out of pain.

Relationships today are complex, with many being started and even sustained via social media. How can these principles be applied to social networking conversations and even to blog posts?

Get to know the audience. The time invested to shows care, drawing them out on what is important to them will enable to know how to best meet their needs.

Resisting the temptation to “blanket” communication. In other words, being very careful of the campaigns performed to build followers or to snag the interest of current followers. It’s not the form itself that will build a trusted audience, but how to deliver value with the campaign being used simply as a tool in the long-term relationship.

Courageously engaging friends of friends. Just as the homeless man set out the coin, knowing it would gain the attention of the boy, his intention was to get the mother to notice the “Help Wanted” sign in the window. He used an indirect approach through trusted relationships of that friend.

Losing the sense of entitlement that these friends will build business (and a portfolio). The homeless man did not go back to each of these individuals and later ask for money as a payback. He merely went to his post and waited to see what would come his way.

Many more lessons can be drawn from this ten minute film. What impressions would you add?

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Three Questions #OccupyWallStreet Has Surfaced About Our Virtual And Physical Existence

A topic that needs no introduction: Occupy Wall Street. Better known (at least on Twitter) as #occupywallstreet. We’ve been submerged in the hype for over a month now, with ‘occupies’ breaking out in major cities around the globe.

Speaking philosophically, what can we deduce or learn from this movement? Here are three specific questions off the top of my head:

  1. Are we the sum of our virtual identities? – The move to social media and web-based business has not squelched our desire to be connected in ‘flesh and blood’ situations. In fact, it more than likely fuels this desire. The Arab protests in the Middle East should tell us that this desire for human camaraderie is even cross-cultural.

    Our Internet connectivity has certainly streamlined physical movements such as ‘Occupy.’ Could these protests signal our innate collectivity to promote what is ‘right?’ And, the social media platforms minus human-to-human interaction are not enough?

  2. Is the power of a movement only accurately measured in the physical realm? – What if, hypothetically, the Occupy Wall Street breakout only occurred within the confines of social media? Not one person took to the streets (or parks). Not one tent was erected (or taken away). Not one piece of trash or human waste ‘occupied’ the ground.

    Social networking may be the craze, but it’s not the end all, right? Will we ever reach a point where there is an equalized boundary between the virtual and the physical realms? Are groups of friends standing around before a blockbuster movie interacting on their smart phones, and engaging some with each other—is this the way we’ll exist indefinitely? Where do we (or should we) draw the boundary? Will protests keep us in check? Or will they fuel our online collaboration?

  3. Where does free speech and taking a stand violate law? – Tents being confiscated by police, forcing people out to clean up parks, keeping blocked traffic at bay—these are enforcements in the physical domain. What, if anything, needs to be enforced in the virtual? Are certain #hashtag trends on Twitter a violation of cyber territory? Specific social media users being targeted by the masses in disrespectful ways. Where should it stop?

    The cleaning up of physical debris is thankfully not a problem for social media users, but certain ‘garbage’ does exist. Whether you want to consider that spam, infringing marketing campaigns, or crude language (or images); that is an entirely different matter. Or is it?

These questions are not easily answered and I would imagine they will continue to be visited as we figure out how social media fits into our lives and visa versa. So, how are you discussing the events surrounding Occupy Wall Street? Are you focusing on the problems it’s creating for local police and authorities, the hope of new-found freedom for the middle class, or that we are in the center of a virtual and physical growth spurt?

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Five Secrets To A Balanced Business and Personal Social Media Presence

When you operate as a social media ghostwriter, it can be difficult to keep up your own social networking. Days will come where you feel as though you’ll pull your hair out over it. What are effective methods to deal with this constant tension? Well, here are five secrets that I’ve learned from my own experience:

  1. Don’t feel too pressured to maintain the same barrage of updates as with your paying clients – If you’re a freelancer like me, when you’re posting social updates ‘off the clock’ it almost feels like a waste of time. Remember, you’re still growing your visibility and networking even with one to three quality updates per day.
  2. Spending time on your own social media updates can be therapeutic (and strategic) – Writing a personal update via Twitter about your hectic workday or even the fact that you’re falling behind on freelance work can not only feel like an emotional weight lifted, but may reward you with sympathy or timely advice from the social community. Not only will it bring your blood pressure down, but you may generate new connections over your honesty and emotional approach.
  3. Be intentional to carve out time for updating your own social profiles – I find that if I wait until other work is completed before I tweet or post a link on Facebook that it never happens. Force yourself to put up an update before beginning your freelance or other business-related marketing.
  4. Turn it into a conversation by asking the community – Tweet or post about your dilemma and wait for the social media community to offer their collective wisdom. And, as mentioned above, you might be surprised at the growth of followers who have either been afraid to publicize their emotions or are ready to branch out from their own group of confidantes.
  5. Some of your social connections could benefit the company you work for – It’s very possible, as has happened to me, that a person or two in your social circles could benefit your client. Whether it’s website design, legal services, financial advice or the like, it could prove to be a powerful and natural networking technique.

If you’re new to social media marketing, realize it will take time to adjust to the intensity and breadth of growing followers around the particular branding of the company you represent. Even though it may feel like you’re emotional energy is being sapped by building their business, it doesn’t have to detract from your own presence on the web.

Finally, it is possible that some of the links (a cool viral video) you’re using for work could be very useful and relevant for your own social network; content that you otherwise would have never discovered on your own.

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